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CX, CXM and CRM: what they are and what for

CX, CXM and CRM: what they are and what for

If CX is the perception that consumers have of your organization, Customer Experience Management (CXM) is your strategy to control it. What is Customer Experience? Do you remember how you felt during the last purchase you made? That’s what customer experience is...
CX, CXM y CRM: qué son y para qué sirven

CX, CXM y CRM: qué son y para qué sirven

Si la CX es la percepción que los consumidores tienen de tu organización, la gestión de la experiencia del cliente (CXM) es tu estrategia para controlarla. ¿Qué es Customer Experience? ¿Recuerdas cómo te sentiste durante la última compra que hiciste? De eso se trata...
Metrics and ROI of CX

Metrics and ROI of CX

Elevated CX metrics mean little without an associated increase in financial results. 74% of consumers will abandon a brand if they find the buying process too complicated. Only in the United States, customers who switch brands due to bad CX cost businesses $ 1.6...
Métricas y ROI del CX

Métricas y ROI del CX

Las métricas elevadas de CX significan poco sin un aumento asociado en los resultados financieros. 74% de los consumidores abandonarán una marca si encuentran que el proceso de compra es demasiado complicado. Tan sólo en los Estados Unidos, los clientes que cambian de...
That happy customer will keep coming back for more

That happy customer will keep coming back for more

If you are looking to build loyalty, the first thing to look at is customer experience Today it has become common to speak of customer experience as a pillar for the growth of a company. However, CX is not a trendy concept or a magic bullet. If you want to implement...